Case Studies
The good results of our Clients are the best reward. Here you can find some of the results achieved after the actions carried out by the founder of DMS Albinana.
Growth in new customer acquisition in Ecommerce
Situation: The brand was experiencing a year-over-year decline in new customer acquisition.
Challenge: After conducting research, I discovered that the budget was the lowest in the market and the acquisition channels were overly dependent on returning customers.
I implemented a script to segment products based on performance and identified both the top and lowest performers.
I then created dedicated campaigns focusing on top categories and best-performing products.
I optimized these campaigns to bid exclusively for new customers (while a separate catch-all campaign was maintained for retention).
+2%
Cost
+10%
Revenue
+9%
New Clients
Lead Generation
After an audit of the account, bug fixes and implementation, we were able to see a 27% increase in form submissions and an 18% YoY cost per lead reduction.
+27%
Lead forms
-18%
CPL
Scale new customer acquisition with the same budget
Challenge: The account had a fixed budget and lacked a clear strategy to acquire new customers.
Actions:
-
I connected Shopify with Google Ads and, together with the client, defined high-value customer segments.
-
At the same time, I met with the SEO team to establish an integrated strategy.
-
I segmented brand campaigns to distinguish between existing and new customers.
-
I optimized the campaign using lookalike audiences based on first-party data from high-value customers.
-
I reduced brand spend by 65%, allowing the campaigns to become more competitive in key categories.
Results:
+3%
Cost
+5%
Revenue
+12%
New Clients
SEO Projects for iCabbi and Obramat
Although SEO is not currently among our core services, here we showcase two projects led by the founder of DMS Albiñana. All Paid Media strategies are designed with a strong appreciation for the value of organic traffic.
After 6 months implementing SEO On-Page we obtained a continuous growth in impressions resulting in +87% visitors and +40% leads from the organic channel. Searching for keywords and SEO techniques helped to draw more attention from buyer personas.
Our founder was responsible for creating the SEO project for theretailleader in construction products in Spain. After deciding the nomenclature of the URLs, an in-depth study of keywords and curation of the content, we were able to see successful indexing and extraordinary organic positioning of the online store.