5 Reasons to Choose a Freelance Paid Media Specialist Over an Agency

After several years of experience working in agencies and some time on the advertiser side, I’ve seen firsthand the pros and cons of both worlds.

Choosing between an agency and a freelance Paid Media specialist really depends on your company’s needs and priorities. While some agencies deliver excellent service, more often than not, working with a freelancer gives you these key advantages:

Save Costs Without Sacrificing Quality

One of the biggest perks of hiring a freelancer is the cost savings. In countries like Spain, you can find highly qualified specialists whose hourly rates are about 30% lower than those of agencies in Ireland or the UK.

Agencies typically have higher overhead costs—think fancy offices, large teams, and extra fees. These expenses get passed on to clients, often driving up prices without necessarily improving your results.

Freelancers, on the other hand, work with leaner structures, allowing us to offer more competitive rates without compromising on quality. That means better ROI for you.

Boost Your Presence Across Digital Channels

The money you save by hiring a freelancer doesn’t just stay in your pocket—it can be reinvested directly into your campaigns.

• You can increase your spend on the platforms that perform best for you.

  
  

• You’ll have more flexibility to test out new formats or platforms without worrying about blowing your budget.

  
  

• More advertising spend = more visibility and a stronger position in your market.

  
  

More Stability and Personalized Communication

A common issue with agencies? Account manager turnover. Due to internal reshuffling, team changes, or strategic decisions, it’s not unusual for your point of contact to change frequently.

And here’s why that’s a problem:

• Knowledge gaps: A new manager has to learn everything about your business from scratch. This can lead to mistakes or a lack of strategic continuity.

  
  

• Relationship disruption: If you’ve built a good working relationship, losing that contact can be frustrating.

  
  

• Strategy inconsistency: Different managers = different styles. Constant changes can cause your campaigns to lose focus.

  
  

With a freelancer, this rarely happens. You get a stable, direct relationship, ensuring better alignment with your long-term goals.

The Myth of Agency Channel Integration

Many agencies pitch the idea that handling all your digital channels under one roof guarantees better integration. In reality? That’s often more myth than fact.

From my experience, success isn’t about putting all your channels in one agency’s hands. It’s about hiring true specialists for each channel and ensuring they collaborate effectively.

How can you make that work?

• Hold monthly or bi-monthly meetings where all specialists share updates and align strategies.

  
  

• Manage the integration yourself, making sure every channel supports your broader business goals.

  
  

• Work with experts who really know their field—not generalists juggling multiple platforms without deep expertise.

  
  

This way, every channel is handled by someone who’s laser-focused, and your overall strategy stays sharp and cohesive.

A Freelancer Works for You—Not for Google

Some agencies maintain their Google Partner status by following specific guidelines set by Google. Sounds good, right? But sometimes, those rules benefit Google more than they benefit you.

For example, Google might push:

• Budget increases without a clear plan.

• Automated bidding strategies that drive more spend.

• Certain platform settings that aren’t ideal for your unique needs.

  
  

Freelancers? We’re free to make decisions based solely on what’s best for your business. No external commitments, just pure focus on maximizing your profitability and growth.

Now, not all agencies are the same. A few really do promote strategic integration, have independence from Google, and put clients first. But these are the exceptions.

The same goes for freelancers. Some oversell their expertise and don’t deliver. But when you find a qualified specialist, with lower rates and a personalized approach, your digital campaigns become more efficient—and more profitable.

Working with a freelancer means you can:

✅ Save costs without losing quality.

✅ Reinvest more in your campaigns and stay competitive.

✅ Enjoy a more stable relationship with your account manager.

✅ Ensure each channel is run by a true expert.

✅ Make decisions based on your growth—no external influences.

📅 Interested in learning more about how I can help? Fill out the contact form and I’ll schedule a video call to discuss your case in detail.